Eugene Souleiman doesn’t just create hairstyles he creates the worlds in which they live. Though his work is visual, it exists through feeling. It’s not only something to look at, but also a vehicle for transport to another place. His emotional way of approaching the craft is the result of a lifetime of curiosity, discovery, and a thirst for knowledge.

Raised in South London, Souleiman found the city’s punk scene a means to alter his reality. Finding camaraderie in a collective of strong young minds willing to creatively question the status quo, he explored without boundary the what ifs and why nots of life. Fearless self-expression existed in every form imaginable. Innovation was driven by necessity.

“Do it yourself if it doesn’t already exist” became the ethos and it continues to be one of Souleiman’s driving forces. He creates with raw emotion and technical ability at an artisanal level, using diverse materials both natural and supernatural. With an open mind and a studied understanding of how something looks, feels, and functions, Souleiman designs the unknown.

His unique perspective has led him to collaborate with a diverse range of the most forward-thinking and innovative fashion designers of our time. From John Galliano at Maison Margiela to Prada, Alexander McQueen, Yohji Yamamoto, Junya Watanabe, Rick Owens, Thom Browne, Jil Sander, Olivier Theyskens, Stella McCartney, and countless others Souleiman’s ability to adapt and shape many worlds speaks volumes of his creative brilliance.