NEO
COUTURE
The most incredible experience ever. My world is now complete knowing that people like you exist.
That’s what stylists around the world are saying about JB`s Masterclass an experience that doesn’t just teach, but transforms the way you work with hair.
WHY
Dear Hair Seekers,
Are you searching for something truly new?
A class that doesn’t just show you another technique but reignites your love for the craft? Something that makes you stop and think, “Wow… this is why I started doing hair.”
Not another product-driven demo. Not another trend. This is about creativity pure, raw, and unfiltered. I’ve seen it all traveling the world and seen it all but when I met JB, his artistry stopped me in my tracks His way of seeing hair, shaping it, feeling it… was unlike anything I’d seen before.
No joke his creativity and insights surprised even me.
That’s why I knew I had to give him a platform. To let the world experience his talent firsthand. And let me tell you the feedback so far has been nothing short of extraordinary.
See for yourself and scroll down
— Pablo Kuemin
Founder of Hair Mastery
About this class
Day 1 — Creative Vision, Construction & Preparation
A day dedicated to exploration, creativity, and the art of building a vision. Through live demonstrations and hands-on preparation, you will discover the techniques behind postiche construction, colour work, and the creation of custom padding. Every element is thoughtfully designed and crafted to become the foundation of a unique, sophisticated hairstyle. This is where ideas take shape, technical mastery meets artistic vision, and the creative journey begins.
Day 2 — High-End Styling & The Core Craft of Hairdressing
A full hands-on immersion into the very core of hairdressing, dedicated to mastering the art of styling and developing complete control over the hair. Through the precision and discipline of French hairstyling, you will refine your understanding of the material, its behaviour, movement, structure, and response to every gesture.
The goal is to reach a level of mastery where your hands instinctively translate your vision, and your technique becomes a natural extension of your creative thinking. By deepening your technical knowledge, refining your gestures, and mastering every detail, you will elevate your savoir-faire and develop the control, precision, and sophistication required to achieve truly high-end results.
NOT JUST ANOTHER SEMINAR
Premium Doll Heads
You will be working on Premium
Doll Heads through out the Course
CERTIFICATION OF COMPLETION
After successfully completing our detailed Masterclasses you’ll get a personalized Certification of Completion!
High End Technical Skills
No other seminar will teach you to
work with this level of precision —
and truly learn how to shape hair.
JEAN BAPTISTE
SANTENS
Jean-Baptiste Santens is one of the most technically and creatively influential hairstylists of his generation.
From an early start in world championship competitions where he developed his precision and obsession with detail Jean-Baptiste has consistently pushed the boundaries of what’s possible with hair.
He spent over five years as part of Guido Palau’s core team, working backstage at the world’s most iconic fashion shows. There, he helped shape runway looks for top designers, fusing structure with artistic freedom.
His experience in high fashion, editorial, and avant-garde styling gave birth to a signature style: sculptural, emotional, and unmistakably original.
What sets Jean-Baptiste apart is his ability to combine discipline, intuition, and visual storytelling. His creations are often described as “impossible” and “otherworldly,” inspiring a new generation of hairstylists to see hair not just as craft—but as art.
WHAT YOU’LL LEARN
Across two immersive days, discover the art of hairdressing through a unique combination of artistic vision, technical mastery, and hands-on creation.
Under JB’s personal guidance, you’ll step into his creative process, exploring the techniques, principles, and attention to detail that shape his signature approach to hair. From postiche construction, colour work, and custom padding to high-end styling and the precision of French hairdressing, every stage is an opportunity to deepen your knowledge and expand your creative perspective.
Go beyond learning techniques. Develop a deeper understanding of the material, master its movement and structure, and refine your gestures until your hands become a natural extension of your creative vision.
From the first concept to the final detail, this is an opportunity to challenge your habits, elevate your savoir-faire, and gain the confidence and technical control to create sophisticated, high-end results in both artistic and commercial work.
MASTER PRECISION UPDOS
- Develop the precision needed to create truly outstanding updos.
- Learn techniques that will upgrade your work immediately — in structure, finish, and control.
- Practice on premium mannequin heads so the skills transfer effortlessly to real clients.
- Discover how to color and build a custom hairpiece, then integrate it flawlessly into the final hairstyle.
- Get direct access to Jean-Baptiste’s creative process and decision-making.
- Follow a step-by-step system to build a complete Look from concept to execution — including advanced methods, creative principles, and the small “hidden” details that
create high-end results.
VISION
To provide hairstylists with clear, practical, and innovative wig techniques that elevate their craft, while building the confidence and creativity to apply them immediately in real-world settings.
MISSION
To redefine how wigs are taught in the professional hair industry—transforming a once niche skill into a global standard of artistry, opportunity, and expression.
STUDENT REVIEWS